Case Study: The Universities at Shady Grove achieves a unified, rebranded website to boost recruitment and partnerships with Mindgrub

The Universities at Shady Grove - Customer Case Study

The Universities at Shady Grove, part of the University System of Maryland, engaged Mindgrub to redesign its web presence to bolster the USG brand, amplify recruitment, and strengthen partnerships across nine co-located universities. USG needed a solution that would better tell its unique story and make site management easier for faculty and staff, so Mindgrub was brought in for a complete website redesign and a Drupal-based content management implementation.

Mindgrub conducted stakeholder interviews, industry research, mood boards, style tiles, and an on-campus photo shoot to produce visually engaging designs and refined information architecture. They built complex content migration logic and custom Drupal workflows, provided content strategy and development support, and delivered a fully rebranded, user-friendly site that dramatically improved the user experience and streamlined editing for faculty and staff—helping USG better communicate its mission and support recruitment and partnership goals.

The Universities at Shady Grove