Case Study: Smithsonian Magazine boosts visitor engagement through interactive custom itineraries with Mindgrub

Smithsonian Magazine - Customer Case Study

Smithsonian Magazine engaged Mindgrub to modernize its online presence by updating Clickability, their web content management, interactivity, and navigation software. The magazine’s challenge was to improve functionality and user engagement and to let visitors create custom, trip-focused itineraries for Smithsonian visits.

Mindgrub built the Path Through History Tour and Family Tour pages, adding interactive roadmaps, photos, and article integration so users can create personalized tours, and provided broader updates across Smithsonian Magazine’s web properties (Drupal, WordPress, Clickability). Mindgrub’s work delivered a more engaging, mobile-ready experience, streamlined content management, and improved site interactivity and SEO, enabling visitors to plan richer, personalized museum visits.

Smithsonian Magazine