Case Study: Royal Farms achieves increased customer loyalty and revenue with Mindgrub's revitalized mobile, web, and POS solutions

Royal Farms - Customer Case Study

Royal Farms, a mid‑Atlantic convenience and gas retailer with over 200 locations, engaged Mindgrub to modernize its digital customer experience and strengthen loyalty. Royal Farms wanted a better mobile experience, a simplified rewards program, and ways to drive repeat visits across mobile, web, and in‑store channels; Mindgrub addressed this with a digital refresh including native iOS and Android apps, a revamped Rewards Program website, and point‑of‑sale design work.

Mindgrub used agile research and discovery to deliver native apps (points tracking, personalized offers, geolocation, mobile ordering/payments), a React‑based rewards site with a PHP backend hosted on AWS, and NCR integration with synchronized mobile data. The work drove measurable impact: product page views rose 109% and crashes fell 59% in two months, ongoing support continues, and the partnership expanded into POS and marketing efforts (including a Chicken Palooza event that raised $100K).

Royal Farms

John Kemp

President and Chief Executive Officer