Case Study: Pierce Atwood achieves national recognition and multi‑market expansion with Mindgrub rebranding

Pierce Atwood - Customer Case Study

Pierce Atwood, a Portland, Maine law firm with more than 125 years of history, wanted to update its brand and expand beyond its regional reputation to become nationally recognized. Mindgrub was engaged to lead a brand discovery and rebranding effort, providing web development/design and an integrated communications strategy to modernize the firm’s visual identity and outreach.

Mindgrub retained key legacy elements while creating a more progressive identity and rolling out websites, advertising, collateral, signage, digital marketing (SEO and online advertising), PR and tools like a proposal builder. As a result, Pierce Atwood now operates in seven locations from Washington, D.C. to Portland, Oregon with notable growth in Boston, stronger national recognition, and an improved print and digital presence; the Mindgrub–Pierce Atwood partnership continues to evolve.

Pierce Atwood