Case Study: Phillips Seafood achieves a modern, unified retail & restaurant website that boosts conversions with Mindgrub

Phillips Seafood - Customer Case Study

Phillips Seafood, a century-old Chesapeake Bay brand with more than 25 retail products, 19 restaurants and a large distribution business, needed a modern retail website that would showcase its product line while merging retail and distribution into a single digital resource. Phillips engaged Mindgrub to redesign the site and refresh its digital presence using web development, WordPress, responsive design and CMS-driven content management.

Mindgrub delivered a sharp, contemporary site that merged retail and distribution, streamlined and optimized content for two distinct audiences, and added pathways to improve conversion and drive newsletter sign-ups through coupon and recipe offers. The new mobile-ready, responsive site hosts a clean product and recipe database, supports seasonal campaigns and analytics, and has resulted in improved conversion rates, stronger user acquisition and increased newsletter engagement thanks to Mindgrub’s implementation.

Phillips Seafood