Case Study: NetApp achieves reliable offline lead capture and faster sales-pipeline growth with Mindgrub

NetApp - Customer Case Study

NetApp, a network data storage and management solutions company, struggled with time-consuming, paper-based collection of business contacts at conferences and the subsequent manual entry into their CRM. NetApp engaged Mindgrub to digitize this process with an event-management iPad app integrated with their Eloqua CRM.

Mindgrub delivered an iPad app with local storage and controlled sync to Eloqua so contacts are captured reliably offline and synced when Wi‑Fi is available or manually triggered, allowed post-submission edits, matched email RSVP data to identify attending leads, and supported randomized giveaway selection. The Mindgrub solution removed manual pen‑and‑paper entry, sped CRM population, improved lead reliability at events, and made it easier for NetApp to pinpoint and nurture promising prospects.

NetApp