Case Study: Hybrid Calisthenics builds a scalable fitness app with Mindgrub

Hybrid Calisthenics reaches 54k users in 30 days with Mindgrub

Hybrid Calisthenics, a fitness brand led by content creator Hampton Liu, wanted to provide its large online following with a mobile app to conveniently access its popular workout routines. The challenge was to create an iOS and Android application that captured the brand's positive and accessible ethos while ensuring a flexible, intuitive user experience. To achieve this, they partnered with vendor Mindgrub for mobile app development and UX/UI design services.

Mindgrub implemented a solution that included an ad-supported free version for maximum accessibility, integrating content from the existing library and features like Intercom for user communication. The successful app launched in late 2023, followed by a premium subscription model. The results were significant, with over 160,000 users worldwide, high app store ratings, and $12k in ad revenue generated since its release.

Hybrid Calisthenics

Hampton Liu

Hybrid Calisthenics creator and entrepreneur