Case Study: Goldwell achieves clear salon cost-savings proof and increased sales with Mindgrub's mobile Color Calculator app

Goldwell - Customer Case Study

Goldwell, a professional beauty product company, needed a mobile solution to support its brand and sales staff, introduce product benefits to salons and stylists, and—critically—demonstrate with numbers that Goldwell products save salons money over time. Mindgrub was engaged to meet those needs and develop a sleek mobile experience.

Mindgrub built an iOS app for iPhone and iPad that integrates Goldwell’s data and a powerful savings calculator, letting salespeople enter actual salon-customer figures to show personalized cost savings and ROI during in-person presentations. The Mindgrub solution strengthened Goldwell’s brand presence, improved sales demos, and provided tangible, measurable evidence that switching to Goldwell can reduce salon costs.

Goldwell