Case Study: Catapult achieves scalable, high-performance crowdfunding for celebrity-driven campaigns with Mindgrub

Catapult - Customer Case Study

Catapult, the new crowdfunding platform launched by Women Deliver to fund projects that improve the lives of girls and women, needed a desktop and mobile presence that could drive donations and withstand heavy traffic from viral campaigns and high‑profile endorsements (Bill and Melinda Gates, Madonna, Sarah Silverman, Beyonce). Mindgrub was engaged to build the site and implemented the solution on the Drupal content management system.

Mindgrub developed Catapult.org with performance and scalability in mind—using Varnish, Memcache, CDNs, performance testing and load balancing—to ensure viral campaigns didn’t slow or interrupt donation activity. Mindgrub also created a custom submission and curation workflow for non‑profits and celebrities and exposed APIs to sync user data with Chime for Change, delivering a stable, integrated platform that maintained donation flow during traffic surges.

Catapult