Case Study: Brain Balance Achievement Centers achieves 40%+ business growth and 25% franchise expansion with Mindgrub

Building a brand from the ground up to fuel a nationwide expansion

Brain Balance Achievement Centers partnered with Mindgrub to tackle a tough challenge: build awareness and explain a new, drug‑free treatment program for children with ADHD, Autism, Asperger’s and related challenges in a category that virtually didn’t exist. Brain Balance needed a memorable brand and clear communication of a complex, personalized program to reach parents and recruit franchisees.

Mindgrub delivered an integrated brand and marketing program—combining digital marketing, web development and A/B testing, print collateral, advertising (TV/radio), Salesforce CRM integration, franchise support and retail signage—to create a cohesive customer experience. The campaign drove measurable impact: within one year Brain Balance saw a 40%+ increase in business, more than 25% growth in new franchises, and ultimately helped over 25,000 children.

Brain Balance