Case Study: Speedo achieves global research and development support with MindGenius

Speedo use MindGenius to Support Global Research and Development

Speedo, a global swimwear brand with its Aqualab research and development team, needed a better way to manage ideation, reporting, and the collation of complex data from scientific, sporting, commercial, production, and supply chain sources. To support this fast-moving and highly demanding R&D environment, Speedo turned to MindGenius.

MindGenius provided Speedo with software to gather information, evaluate options, and plan implementation more effectively, while also supporting reporting and presentation of projects. Speedo says the tool’s seamless integration with other day-to-day software has improved planning, management, and communication across its global research and development activities.

Speedo