Case Study: Silicon Publishing generates 112 leads with MindFire Marketing Automation

Silicon Publishing Exceeds Expectations at Dscoop Phoenix using MindFire Marketing Automation Platform

Silicon Publishing, a leader in InDesign Server automation and a primary Adobe developer partner, needed a way to generate qualified trade show leads and convert them after Dscoop Phoenix. As a first-time exhibitor, the company turned to MindFire and the MindFire Marketing Automation Platform, including MindFire Studio, to support its pre-show, at-show, and post-show campaign.

MindFire provided templates, training, technical support, and a campaign structure built around personalized URLs, microsites, email, SMS, and lead follow-up. The campaign produced 27 demo appointments, 112 total leads, and 56 high-quality A-ranked leads, with Silicon Publishing expecting at least five closed deals and a 10–12x return on direct costs.

Silicon Publishing

Chris Jacobson

Business Development Trade Show Marketing