Case Study: Rider Dickerson boosts personalized marketing results with MindFire

Rider Dickerson - Customer Case Study

Rider Dickerson, a Chicago-based print and marketing company, was evolving from a traditional sheet-fed printer into a full-service marketing service provider. To support that shift and offer more value to clients, it turned to MindFire’s integrated marketing tools alongside HP Indigo digital printing and variable-data production capabilities.

Using MindFire’s software for PURLs, QR codes, targeted email, and text messaging, Rider Dickerson launched highly personalized cross-media campaigns, including a major student recruitment effort for Robert Morris University. With MindFire, the campaign nearly doubled response rates, improved prospects-to-inquiries conversion by 79%, increased lead purchase by 58%, reduced costs by 56%, and helped drive a 6.1% rise in overall student enrollment.

Rider Dickerson