Case Study: a top-tier European pet food firm achieves 90% faster pricing and 99%+ SKU-less matching with Minderest

Top-tier European Pet Food Firm cuts pricing time by 90% with Minderest

The customer, a top-tier European pet food firm, faced significant challenges in tracking competitor prices due to the lack of standard SKU identifiers across different product formats and brands. This data blindness created critical blind spots and operational inefficiencies, putting them at risk of losing market share to AI buying agents. To overcome this, they partnered with the vendor Minderest to implement its AI-driven market intelligence platform.

Minderest implemented its proprietary AI engine to perform semantic matching of products based on attributes like weight and format without relying on EAN codes. This solution automated the tracking of over 15,000 monthly price points. The results for the pet food firm included a 90% reduction in operational time spent on data gathering, over 99% precision in product matching, and 100% automation of executive reports, including two automatic price updates per day on key channels like Google Shopping.