Case Study: Orange Achieves Faster, More Accurate Pricing Decisions with Minderest and Reactev

Orange gains real-time pricing control with Minderest, driving over €1,000 million in device sales

Orange, a major telecommunications operator in Spain, faced the challenge of managing pricing and cost strategies in the highly dynamic technology market. With fragmented information and manual processes, they needed to evolve to data-driven decision-making to stay competitive. To address this, Orange partnered with the vendor Minderest and its service Reactev to gain a real-time view of the market.

By implementing Minderest's solution, Orange obtained a structured, real-time view of its competitive landscape, replacing manual checks with consistent insights. This allowed the team to focus on business strategy instead of data consolidation, improving the speed and precision of their decision-making. As a result, Orange defined a more competitive pricing strategy, which directly translated into increased profits and strengthened control over their substantial device sales business.

Orange