Case Study: Leroy Merlin achieves optimised omnichannel pricing with Minderest

Optimise the Competitiveness With Omnichannel Pricing

Leroy Merlin, a major European DIY retailer, faced significant challenges in managing its vast omnichannel pricing and product catalog across multiple countries. With over 300,000 SKUs, they needed a tool to accurately monitor competitors' prices, match complex products without standard codes, and integrate this data into their systems. They turned to the vendor Minderest for a competitive pricing intelligence solution.

Minderest implemented a comprehensive monitoring system, tracking over 25 competitors and 10 million prices monthly. The solution combined automated and manual product matching and provided custom alerts and data exports. This gave Leroy Merlin detailed insight into their market positioning, streamlined their decision-making process, and optimized their omnichannel pricing strategy, contributing to their significant turnover of €3.3 billion.

Leroy Merlin

Miguel Ángel Garcimartín

Pricing & CC Management Control