Case Study: Ecus Kids protects offline retail pricing with Minderest

Ecus Kids monitors the MSRP online to protect retail offline

Ecus Kids, the children's division of Spanish manufacturer Sentix Group, faced the challenge of manually monitoring online sales prices for its products. This time-consuming process was critical to protecting its offline retail channel by ensuring its brand remained attractive and profitable for physical stores. To automate this and gain fast, effective market knowledge, Ecus Kids partnered with the vendor Minderest.

The solution from Minderest involved automatically matching Ecus Kids' product catalogue across online distributors and marketplaces to monitor prices in real-time. Custom alerts notified the team of any changes immediately. This implementation resulted in increased control over distribution and pricing, leading to a higher profit margin for retailers and a subsequent rise in sales for both online and physical channels. The brand also saved significant time by automating the previously manual process.

Ecus Kids

Jorge Molina-Niñirola

Product Manager