Case Study: Cecotec achieves better online pricing control with Minderest

Cecotec boosts profits by monitoring prices

Cecotec, a Spanish small appliance manufacturer, faced significant challenges in managing its online pricing strategy across a vast network of distributors and 1,400+ SKUs. The company needed to automatically track prices, monitor for MSRP violations, and match its products across 14 different websites in multiple languages, a task that was too massive and prone to error for a manual team to handle effectively.

By implementing Minderest’s price monitoring and matching solution, Cecotec automated the tracking of over 300,000 data points monthly. Minderest provided guaranteed product matching, precise price monitoring, and automated reports, which led to a 250% time savings in price analysis and stabilized pricing across over 90% of their online channel. The partnership with Minderest gave Cecotec unprecedented control over its digital market presence and significantly improved its decision-making.

Cecotec

Josep Domènec Safont

Pricing Specialist