Case Study: Waitrose improves in-store shopper experience with Mindera's Live Activities app feature

Waitrose boosts in-store shopping with Mindera, driving 175,800 Live Activity activations in 3 months

Waitrose, a major UK supermarket chain, sought to enhance its in-store mobile app experience to drive customer convenience and loyalty. Partnering with technology vendor Mindera, the challenge was to discover and implement a new feature that would provide real-time information to shoppers with minimal disruption to their existing app usage.

Mindera developed and integrated a Live Activities tool into the Waitrose app using Apple’s WidgetKit and ActivityKit. This solution allows shoppers to view a running total and their last scanned item directly on their phone's lock screen. The feature proved highly successful, with Mindera's implementation achieving 175,800 activations and over 101,100 customer interactions within just three months of its launch.

Waitrose