Case Study: Iberia Club expands Avios rewards with Mindera

Iberia Club expands Avios rewards with Mindera, adding 3 Avios per euro spent on CINESA tickets

Iberia Club, the loyalty program of airline Iberia, faced the challenge of expanding the value of its Avios reward currency beyond travel to make it more relevant to members' daily lives. To achieve this, they partnered with cinema chain CINESA but required a technological solution to integrate the new offering. Vendor Mindera was engaged to develop the secure systems needed to support this new partnership and deliver a seamless customer experience.

Mindera extended its existing scalable digital voucher platform to create secure integrations between Iberia Club and CINESA. This solution allows members to seamlessly redeem Avios for cinema tickets online. As a result, Iberia Club members can now earn three Avios for every euro spent on cinesa.es and redeem their points for movie tickets, successfully integrating the loyalty programme into a new area of members' leisure activities and strengthening the overall partner ecosystem.

Iberia