Case Study: Dunelm boosts mobile point-of-sale performance with Mindera

Dunelm boosts MPoS sales 135% with Mindera

Dunelm, a major UK home furnishings retailer, faced a challenge with its outdated mobile point-of-sale (MPoS) system. The system hindered innovation by requiring a slow, waterfall development approach, preventing the integration of new purchase journeys and offerings. To regain control and improve performance, Dunelm partnered with technology vendor Mindera.

Mindera collaborated with Dunelm's team to build a new solution that leveraged the retailer's existing website as the foundation for the MPoS, creating a unified code base. This agile project included developing a new iOS app and integrating with in-store payment systems. The partnership resulted in a staggering 135% increase in MPoS sales, which accounted for 3% of all in-store revenue, far exceeding expectations.

Dunelm