Case Study: Avios broadens loyalty rewards with Club LeShuttle vouchers using Mindera

Avios exceeds voucher redemption target in 2 months with Mindera

Avios, a leading travel reward currency, faced the challenge of expanding its market beyond airlines by partnering with LeShuttle to create a voucher redemption system. Their goal was to allow customers to exchange Avios points for train tickets, requiring a secure and seamless integration. They engaged their long-standing technology partner, Mindera, for its expertise in API integrations and loyalty solutions in the travel sector.

Mindera designed and built a flexible digital voucher system from scratch, integrating the Avios and LeShuttle platforms via secure APIs. The solution included real-time pricing, fraud prevention, and an intuitive customer interface. The results were immediate, with the first quarterly voucher redemption target exceeded within two months of launch. The system also reduced customer service queries and provided a scalable platform for Avios to add future partners, significantly broadening its service offering.

Avios