Case Study: St. James’s Place builds trust with a clear investment management animation by The Like Minded

St. James’s Place creates a seamless investment animation with The Like Minded in 2 camera setups

St. James’s Place, the UK’s largest wealth manager, wanted a clear and engaging way to visually explain their complex investment management process to clients. They partnered with The Like Minded to produce an animation that would build trust and showcase their expertise.

The Like Minded created a hybrid animation combining rotoscoped interview footage with branded infographics. They filmed a subject matter expert in a relaxed setting and used this footage as a guide to craft authentic and natural character animation. A mix of 2D and 3D animation was employed to visually differentiate the client's innovative processes. The final result was a human and engaging animation that makes it easier for clients to understand how St. James’s Place manages investments with care and expertise.

St. James’s Place