Case Study: National Travel Group builds trust and brand connection with The Like Minded

National Travel Group brings a brand animation to life with The Like Minded in 2D and 3D

The Like Minded was engaged by a national travel group to create a brand animation aimed at small and medium-sized businesses. The challenge was to visually narrate the company's growth from a startup to a national brand while highlighting its founding values, with the goal of inspiring connection and trust within its industry.

The Like Minded developed a hybrid 2D and 3D animated film grounded in authentic storytelling and real UK locations. Using a hot air balloon motif to symbolize growth and a visual style blending classic landscapes with contemporary illustration, they crafted a cohesive and nostalgic narrative. The solution successfully conveyed the brand's evolution and core ethos, achieving the goal of fostering a stronger emotional connection with the target audience.

National Travel Group