Mindbody
146 Case Studies
A Mindbody Case Study
Yoso Wellness Spa, founded by Jennalee Dahlen in 2012 in Santa Cruz, is a community-focused day spa offering esthetics, acupuncture, massage and specialized oncology skincare. As the business grew and rebranded in 2017, Dahlen needed reliable operations, scheduling and ongoing technical support to manage expansion while preserving the personalized, community-driven care that defines the spa.
By adopting Mindbody’s software and round‑the‑clock support, Yoso streamlined bookings, staff management and client care, giving Dahlen the operational backbone to scale. The result: smoother operations, staff growth, expanded services (including oncology esthetic treatments) and stronger community impact — highlighted by a fundraiser that raised over $5,000 in two hours — all while maintaining the spa’s mission of giving back.
Jennalee Dahlen
Yoso Wellness Spa