Case Study: The Sweat Box reactivates 40% of members and keeps customers engaged with Mindbody

Why the Sweat Box Trusts Email Marketing to Keep Customers Engaged

The Sweat Box is a functional fitness studio in Kitchener, Ontario, opened in 2019 by Marc and Christine Steiniger. When COVID-19 closures halted in-person classes, they prioritized their community by suspending memberships and extending packages, then faced the challenge of staying relevant and keeping customers engaged without on-site services.

They pivoted to daily free recorded workouts and virtual training and immediately began using Mindbody email campaigns to reach past, present, and potential clients. Transparent communications about their situation drove a surge of support—about 40% of members voluntarily reactivated payments—and, together with Mindbody automations (which had already generated over $4,500), the strategy preserved revenue and strengthened member loyalty.

The Sweat Box

Marc Steiniger

Owner