Mindbody
146 Case Studies
A Mindbody Case Study
The Pilates Studio in Hadley, Massachusetts, founded in 2001 and run by owners Laurie Johnson and Katrina Hawley, moved from pen-and-paper to Mindbody early on but later switched to Wellness Living to cut costs. That change left the studio facing repeated software glitches—missing class packages, failed birthday mailers, confusing customer emails—and ultimately a sudden contract termination, threatening operations just as their busiest season approached.
The owners returned to Mindbody, selecting the highest tier with automated marketing and a branded mobile app, prioritizing reliability over price. Since switching back, issues have stopped, staff can focus on running the studio instead of troubleshooting, and clients can sign up and pay online smoothly.
Laurie Johnson
Owner