Case Study: MuscleRx achieves consolidated operations and scalable growth with Mindbody

Why MuscleRx Switched From Acuity and Zoho To Mindbody’s All-in-One Solution

MuscleRx is a women-owned integrative health practice in Hickory, NC, founded in 2013 by Elechia Morgan. The clinic uses a proprietary manual-therapy method to reprogram muscle memory and deliver long-term pain relief and improved mobility, serving over 6,000 clients with a 93% success rate across two locations. Rapid growth and a commitment to highly personalized care created operational strain: the business relied on multiple systems (Acuity, Zoho, etc.), faced HIPAA-related scheduling constraints, and needed a scalable way to centralize operations.

MuscleRx migrated to Mindbody’s all-in-one platform, consolidating scheduling, communication, marketing, and reporting into a single, HIPAA-compatible system that now covers about 80% of their needs. The switch eliminated multiple tools, boosted day-to-day efficiencies across both locations, freed staff time for client care and expansion planning, and positioned MuscleRx to pursue an ambitious goal of scaling to 200 locations in the next five years.

MuscleRx

Elechia Morgan

Founder