Case Study: Wheelhouse Cycle achieves packed, full classes and higher attendance with Mindbody

Wheelhouse Cycle - Customer Case Study

Wheelhouse Cycle is a high-energy indoor cycling studio in Ottawa, founded in 2015, that faced the dual challenge of building an authentically inclusive community while keeping classes consistently full to preserve the studio’s vibe. As popularity grew, no-shows and last-minute cancellations threatened class energy and revenue.

The studio addressed these issues with staff diversity training and inclusive policies (gender-neutral changerooms, real-client marketing, pride rides) to welcome everyone, and by strictly enforcing an 8-hour cancellation policy plus automated waitlist notifications. The result: stronger community trust, higher attendance and accountability, improved class atmosphere and staff experience, and a healthier bottom line.

Wheelhouse Cycle

Heather Andrews

Co-Founder