Case Study: Tru Esthetics sustains revenue and keeps customers connected with Mindbody

TRU Esthetics - Customer Case Study

TRU Esthetics is a single-location day spa in Charlotte, North Carolina, known for its West Coast design and Southern hospitality. When owner Tracy Martin closed the spa in March to comply with COVID-19 safety guidelines, she faced the twin challenges of keeping her team safe and maintaining customer engagement and revenue while the business was shut.

Martin pivoted to virtual consultations, added curbside product pickup, local delivery and mail-order shipping, and promoted services heavily on social media to reach both local and relocated clients. The strategy kept customers connected, addressed skincare concerns remotely, generated revenue during closure, and proved successful enough that virtual consultations are now part of TRU’s recovery plan.

Tru Esthetics

Tracy Martin

Owner