Case Study: TRILLFIT® achieves sold-out classes and measurable business growth with Mindbody

TRILLFIT® - Customer Case Study

TRILLFIT is a Boston boutique fitness studio founded by Heather White to make boutique workouts more accessible, inclusive, and fun. After seeing a lack of diversity and connection in local gyms, Heather developed a hip‑hop–infused “workout party,” tested it with pop‑ups and community events that quickly sold out and built local advocacy, and opened a flagship location in Mission Hill to give members a welcoming, community‑focused experience.

To scale that approach she doubled down on the 30 minutes before class to create a welcoming culture and used MINDBODY software for reporting and client insights. The combination of community validation, intentional customer experience, and MINDBODY’s reporting helped TRILLFIT prove its business plan, produce sold‑out classes and waitlists, retain early attendees as members, and deliver more personalized service.

TRILLFIT®

Heather White

TRILLFIT®