Case Study: The Tox achieves 60% more first-time visits with Attentive SMS from Mindbody

The Tox grows first-time visits 62% with Mindbody

The Tox, a wellness studio with over 50 locations, struggled with a costly and ineffective SMS marketing approach that lacked multi-touch capabilities and authentic client engagement. To find a better way to reach clients and scale their franchise network, they turned to the integrated SMS platform Attentive through their existing vendor, Mindbody.

By implementing Attentive's lifecycle messaging via Mindbody, The Tox gained centralized control over SMS and email campaigns, including signup units and introductory offers. The results were significant: a 14.8% conversion rate from their signup unit, month-over-month growth in first-time visits as high as 62%, and Attentive driving over 10% of total sales in key locations, enabling confident expansion.