Case Study: Studio South achieves community-driven growth and operational efficiency with MINDBODY

Studio South - Customer Case Study

Studio South is a single-location barre and yoga studio in Williamsburg, Virginia, founded in 2013 by Katy Henderson to bring a warm, community-first experience to her town after another studio declined to expand there. The challenge was building an inclusive, welcoming business that attracts and retains members—especially people who think they “can’t do” yoga—while navigating the changing demands and operational puzzles of running a small fitness business.

Katy leverages MINDBODY software and MINDBODY community programs (MINDBODY One, MINDBODY University, BOLD) for day-to-day functionality, fast tech support, and peer connections. The solution improved operational efficiency, strengthened member retention and community impact—exemplified by student-turned-instructor April Wooten—and helped Katy support and empower other local studio owners.

Studio South

Katy Henderson

Owner & Founder