Case Study: SOLDIERFIT achieves improved in-studio experience and member engagement with Mindbody

SOLDIERFIT Enhances the In-Studio Customer Experience with Mindbody

SOLDIERFIT is a veteran‑rooted fitness brand (founded 2013, 15 locations) that emphasizes camaraderie, community impact and support for veterans. As they expanded, they needed software that could handle bookings and scheduling, keep members engaged with the SOLDIERFIT culture, and provide operational visibility — all while preserving the studio’s mission-driven experience.

SOLDIERFIT implemented Mindbody’s Marketing Suite, branded mobile app, in‑studio fitness tracking and reporting, plus onboarding support. The platform streamlined their switch from prior software, boosted member engagement and retention through personalized campaigns and easy booking, and gave leadership clear KPIs — enabling smoother day‑to‑day operations and continued growth without sacrificing their community focus.

SOLDIERFIT

Danny Farrar

CEO and Founder