Case Study: Shred415 achieves scalable multi-location growth with Mindbody

Shred415 - Customer Case Study

Shred415, a Chicago-based HIIT studio founded in 2011 by Tracy Roemer and Bonnie Micheli, grew from a single four‑interval workout into a franchise with 29 studios and plans for roughly 70 more. That rapid multi-city expansion created a need to centrally track sales, client activity, packages and marketing performance across locations and franchisees.

By adopting MINDBODY’s cross-regional reporting, point-of-sale and mobile business app, Shred415 can monitor sales and client use of packages or gift cards across all studios, give managers and instructors location-level visibility, and let customers book online. The solution saved time, scaled with the business through franchising, and helped maintain controlled, measurable growth while enabling the founders to check performance from anywhere.

Shred415

Tracy Roemer

Co-Founder