Case Study: Romance and Dance drives $40,000 in 24 hours and boosts customer engagement with Mindbody

Romance and Dance - Customer Case Study

Romance and Dance is a Los Angeles–based pole fitness studio founded by Philesia Manuel in 2008 that has grown from a garage operation to three locations. Early on the business faced the dual challenge of educating the market about pole fitness as a serious, confidence-building workout and, later, recovering from the sudden loss of a 50,000‑follower Instagram account that threatened their primary marketing channel.

The Manuels doubled down on branded marketing—custom apparel, vehicle wraps, and a MINDBODY‑branded mobile app with push notifications—and hired instructors from their loyal customer base to preserve culture. After the Instagram shutdown they pivoted to email marketing and ran a holiday campaign offering $5 classes overnight with tiered pricing the rest of the day; that single email generated $40,000 in 24 hours and helped carry the business through the slow season while supporting continued growth.

Romance and Dance

Philesia Manuel

Owner