Case Study: Reforming Pilates scales boutique studio growth with Mindbody

Reforming Pilates scales to 8 studios with Mindbody

Reforming Pilates, a boutique Pilates franchise with eight locations, needed a robust operational platform to support its rapid expansion and manage multi-studio operations seamlessly. The company turned to its existing vendor, Mindbody, utilizing its business management software including the Mindbody app and Analytics 2.0 reporting.

Mindbody provided a mobile-friendly solution that allowed leadership to manage all locations in real-time. The platform streamlined operations, reduced booking friction for clients, and significantly boosted the brand's visibility, especially in competitive markets like New York. This discoverability through the Mindbody app acted as free advertising, driving a substantial amount of new client foot traffic and enabling successful presales for new studio openings, including their flagship New York location.