Case Study: Pure Sweat Studios achieves streamlined growth and personalized client engagement with Mindbody

Pure Sweat Studios A Journey of Health, Healing, and Connection

Pure Sweat Studios is a national wellness franchise founded by Candice Bruder in 2017, offering infrared sauna, floating, and cold plunge experiences. As the business grew, it needed software to support client communication, track performance, and manage operations while maintaining its strong, service-focused culture. Mindbody was chosen for its leadership in the health and wellness space, along with tools that could help the studio scale without losing its personal touch.

Mindbody’s Marketing Suite and Feedback and Reviews tools helped Pure Sweat Studios automate drip campaigns, personalize outreach based on customer behavior, and strengthen referral marketing while saving staff time. Bruder also used the Mindbody business app to monitor studio performance on the go. The result was more efficient operations, a consistently strong client experience, and 5/5 ratings across studios, while some locations also added about $5,000 per month in additional revenue through ClassPass.

Pure Sweat Studios

Candice Bruder

Founder