Case Study: Poway Pilates achieves 87% sales growth and stronger KPIs with MINDBODY

Poway Pilates - Customer Case Study

Poway Pilates is a single-location Pilates studio in Poway, CA, purchased by Sarah and Lee Nightingale in September 2016. As new owners—Sarah having risen from student to staff and Lee new to the fitness industry—they needed to learn studio operations and financial management. After attending MINDBODY University, Lee dug into KPIs and discovered the studio’s legacy pricing and discount mix were misaligned with class value and hurting profitability.

Lee implemented a new pricing strategy: he removed external discounts and subscription services, opened more spots for full-paying members to reduce the waitlist, and raised annual membership pricing. Using MINDBODY software to monitor KPIs and iterate, Poway Pilates grew sales 87% in a year and achieved steady revenue growth despite lower attendance, while gaining the reporting tools to continue refining performance.

Poway Pilates

Lee Nightingale

Poway Pilates