Case Study: PoleLaTeaz achieves data-driven growth and operational clarity with MINDBODY

PoleLaTeaz - Customer Case Study

PoleLaTeaz is an Atlanta-based dance studio founded in 2006 that specializes in pole and low-height aerial arts for a broad range of women. Early on the business faced stigma around pole fitness that limited storefront options and made growth difficult, and the founder initially wasn’t tracking financials or key business metrics.

Working with a MINDBODY-certified consultant and using MINDBODY software, PoleLaTeaz began monitoring KPIs and analyzing profit-and-loss data to make data-driven decisions about scheduling, staffing, and offerings. The studio expanded into a 6,000 sq. ft. flagship with three dance rooms, a boutique, two locations, and a wider class mix, while operational clarity helped optimize classes and contributed to stronger financial and community outcomes.

PoleLaTeaz

Angela Edwards

Chief Executive Officer and Founder