Case Study: Oxygen Yoga & Fitness boosts bookings and sales with Mindbody's branded app

Oxygen Yoga & Fitness drives 62% of bookings with Mindbody's branded app

Oxygen Yoga & Fitness, a growing female-run franchise in the fitness industry, needed to deeply connect with its client community and support its rapid expansion across Canada. The business sought technology to enhance customer experience and streamline operations for both its corporate team and franchisees, turning to vendor Mindbody and its branded mobile app solution.

Mindbody's branded app provided a dedicated platform for clients to manage bookings and memberships, becoming a central tool for customer engagement. The solution delivered significant results, with the app driving 62% of the brand's bookings in 2019, accounting for over 1.9 million bookings. Furthermore, Mindbody's app directly helped close 21,555 sales that year, representing 28% of total ticket sales, proving integral to the brand's growth and franchisee success.

Oxygen Yoga & Fitness