Case Study: OpenMat Pilates Streamlines Operations and Grows with Mindbody

OpenMat Pilates grows from 1 to 6 weekly classes with Mindbody

OpenMat Pilates, a London-based studio founded by Victoria Shillingford in 2025, faced the challenge of making Pilates accessible to everyone while managing the demanding operations of a new and growing business. The founder needed to streamline scheduling, payments, and client communications to support her vision of offering free classes and building a community. She turned to the vendor Mindbody for its business software to help increase visibility and simplify these daily operational tasks.

By implementing Mindbody's suite of tools—including scheduling, payment processing, automated reminders, and business reporting—OpenMat was able to efficiently manage its classes and instructors. The Mindbody app for businesses helped present the studio professionally, build client trust, and reduce administrative burdens. As a result, OpenMat grew from one free class per week to six, supported by a team of nine instructors, and laid the foundation for its goal of expansion into a national and international franchise, all while keeping its mission of accessibility at the core.