Case Study: Oak Haven Massage boosts bookings and fills schedules with Mindbody

Oak Haven Massage books 60% of appointments online with Mindbody

Oak Haven Massage, a five-location massage therapy business, faced the challenge of supporting rapid growth by managing a high volume of 16,000 monthly appointments while keeping therapists busy and maximizing revenue. Their previous reliance on phone bookings was inefficient. To address this, they turned to vendor Mindbody and its Marketing Suite and online booking software to streamline operations and improve marketing outreach.

Mindbody implemented an online booking system and automated marketing campaigns. This allowed over 60% of appointments to be booked online, drastically reducing phone calls. Furthermore, Mindbody's behavioral targeting enabled personalized outreach to fill last-minute slots, recapturing missed revenue and keeping therapists busy. The solution provided a scalable, semi-automated process that maximized revenue and operational efficiency for Oak Haven Massage.

Oak Haven Massage