Case Study: Sasquatch Strength achieves $40,000 in AI-driven revenue and 98% member retention with Mindbody

Mindbody x Sasquatch Strength Empowering a Stronger Community

Sasquatch Strength is a group-training brand founded in 2014 in Kirkland, WA with five locations that set out to combine a small-studio, hyper-personalized client experience with the infrastructure to serve many members. Their challenge was scaling demand—balancing high call volume and administrative work—while preserving close coach-member relationships and quickly adapting during the pandemic.

Partnering with Mindbody gave them MessengerAI “Sam” for 24/7 client communication and the Virtual Wellness Platform to move offerings online in two weeks. Since July, Sam has sent over 1,200 messages and driven about $40,000 in membership sales, staff have more time for in-person coaching, Sasquatch retained 98% of members in 2020 with 100% satisfaction, and the company is positioned to expand toward 200 locations.

Sasquatch Strength

Isaac Vaisberg

Chief Executive Officer