Case Study: Modern Acupuncture achieves rapid growth and improved retention with Mindbody

Mindbody x Modern Acupuncture Maximizing Growth with Mindbody’s Support

Modern Acupuncture, founded by Matt Hale in 2016, set out to make acupuncture affordable, approachable, and mainstream, but needed a way to scale a franchise while understanding customer needs, buying habits, and industry trends. The brand partnered with Mindbody from the start, using its platform to support growth and make acupuncture more accessible as it expanded from one clinic to nearly 40 locations.

Mindbody helped Modern Acupuncture use reporting and clinic-level KPIs to guide education, improve retention, and test new wellness services. With Mindbody insights, the company increased average customer lifetime by 33% over the last two years and saw year-over-year utilization growth, while Mindbody Card Updater was adopted across all locations to reduce missed appointments and protect revenue.

Modern Acupuncture

Matt Hale

Co-Founder and CEO