Case Study: Jabz Boxing achieves higher bookings, member engagement, and scalable growth with Mindbody

Mindbody x Jabz Boxing Breathing Life Into Boxing With Mindbody

Jabz Boxing Studio, founded in 2012 in Scottsdale and now with 13 locations, reinvented itself from a female-only gym into an inclusive, beginner-friendly boxing franchise focused on community and growth. As the brand scaled—adding three studios in 2021 and projecting 10 more by end of 2022—Jabz needed a way to modernize bookings and member engagement, standardize operations across franchises, and get actionable performance data to guide expansion.

Partnering with Mindbody gave Jabz a branded mobile app (accounting for 74% of bookings), push notifications, flash sales and automated communications that drove strong engagement (44% email click-throughs, 13% website visits) and helped recover 10% of inactive clients after 21 days. Mindbody’s reporting tools and onboarding/coaching streamlined staff training and decision-making (first-visit, client health and big-spender reports), delivering steady month-over-month booking growth, improved retention, and scalable operations to support nationwide expansion.

Jabz Boxing