Case Study: Liber8Fit Underground achieves membership growth and a thriving community with Mindbody

Liber8Fit Underground - Customer Case Study

Liber8Fit Underground is a boutique fitness studio in San Diego founded by Alyssa Charbonneau and Angela Balistreri, blending yoga and functional training into a signature Hybrid8 class (45 minutes of HIIT plus 30 minutes of restorative yoga). After leaving jobs at another gym and launching the studio in 2018, the owners realized they lacked experience in business operations, marketing and growth strategies needed to keep classes full and the doors open.

They turned to MINDBODY for software, education (MINDBODY University and BOLD) and a Customer Success Associate to implement best practices. As a result, Liber8Fit built a dedicated community, increased class attendance, introduced challenges and community classes, and formed local partnerships (chiropractic and Kinesio taping), helping the studio grow steadily and gain confidence in its future.

Liber8Fit Underground

Alyssa Charbonneau

Co-Founder