Case Study: JoyMoves achieves consistent recurring revenue and streamlined studio operations with MINDBODY

JoyMoves - Customer Case Study

JoyMoves is a boutique Pilates studio in Austin founded by Steve and Shoshana Goldstein. After shifting the business from Nia to Pilates, they struggled to run the studio using spreadsheets, punch cards and manual billing—making scheduling, attendance tracking and payroll time-consuming and error-prone.

They implemented MINDBODY for online scheduling, a mobile app, digital class passes, AutoPay, merchant processing and payroll management. The automation freed time for teaching, stabilized income (53% of revenue from AutoPays), boosted product sales by 121% and improved retention (64% of students return), while simplifying payroll and reporting and helping the studio earn local recognition.

JoyMoves

Steve Jobs

Chief Executive Officer