Case Study: InCycle fosters community connection and sparks local social impact with MINDBODY

InCycle - Customer Case Study

InCycle is a single-location cycling studio in Carmel, Indiana, founded in 2013 and owned by Cathy Miller. To deepen the community bonds and support members’ spiritual wellbeing, Miller launched a 28-day kindness challenge asking instructors and members to perform daily acts of kindness—small gestures like complimenting a server or passing out “pay it forward” cards—to foster connection beyond workouts.

The studio backed the challenge with “kindness rides” (uplifting music and videos) and community actions like donation drives, an adoption event for a local shelter, and even inspiring a member to foster infants temporarily. The initiative generated local media coverage, strengthened member engagement, produced tangible community impact without large expense, and led to ongoing partnerships and events.

InCycle

Cathy Miller

InCycle