Case Study: iLoveKickboxing achieves scalable growth and a smoother member experience with Mindbody

iLoveKickboxing x Mindbody Not Your Typical Kickboxing Studio

iLoveKickboxing is a boutique kickboxing franchise with more than 80 locations that wanted to make its customer journey easier and more welcoming, especially for first-time visitors and a diverse mix of members. To support that goal, the company turned to Mindbody, using Mindbody Marketing Suite and a branded mobile app to reduce friction from discovery through booking and class attendance.

Mindbody helped iLoveKickboxing automate personalized email communication, segment members by journey stage, and give franchisees corporate-created marketing assets. Mindbody also built a mobile-optimized app for scheduling, rescheduling, and shopping, while providing franchise-wide visibility and operational support. As a result, iLoveKickboxing has seen average growth of 3% to 6% month-over-month since partnering, with studios also averaging double-digit growth in net new members each month.

iLoveKickboxing

Jenell Riesner

Chief Marketing Officer